Brand Strategy

Updating Spruce Grove’s brand 

The City of Spruce Grove has not gone through a formal branding exercise in 20+ years and during that time, the community has grown substantially in both population and diversity.  

This year, the City is proceeding with a formal branding exercise with the support of Cinnamon Toast, a full-service marketing agency. The focus of developing a new brand strategy is to create a unique brand that enables the City to identify and promote itself as a distinct, regionally competitive city for economic and community development.  

Learn more about the brand strategy project.